The Ultimate Exit Intent Popup Guide

Imagine this scenario: your website visitor is on the verge of clicking that dreaded "close" button, ready to bid farewell to your carefully crafted digital space. But wait! What if there's a secret weapon in your marketing arsenal that could make them reconsider? Enter exit-intent popups. In this guide, we're exploring how exit intent popups can turn a potential exit into a conversion, and why you should embrace them as a creative force in your marketing strategy.

The Hail Mary Pass of Conversions

Exit-intent popups are like the Hail Mary pass in football – a last-ditch effort to turn the game around. Picture this: your visitor is about to leave, and just at that moment, a popup appears, offering them a chance to stay connected or take a specific action. It's your final play, and you've got nothing to lose.

In the world of SaaS marketing, where every click and conversion matters, exit-intent popups are a game-changer. They allow you to make that one final pitch, that last attempt to convince your visitor that your SaaS offering is worth their time. It's the digital equivalent of a charismatic salesperson catching you at the door and presenting an irresistible deal just as you're about to leave the store.

Why Embrace Exit-Intent Popups?

Now, you might be wondering, why bother with exit-intent popups? The answer lies in the art of persuasion and the value they bring to your SaaS marketing strategy.

1. Nothing to Lose, Everything to Gain: As the old saying goes, "You miss 100% of the shots you don't take." With exit-intent popups, you have nothing to lose by making that final attempt to engage your visitor.
2. Creativity Unleashed: This is your chance to let your creative juices flow. Design compelling messages, craft irresistible offers, and showcase your SaaS solution in a light that captivates even the most skeptical visitor.
3. Data Harvesting: Collecting emails through exit-intent popups is like harvesting gold. It gives you the opportunity to build a connection beyond the first visit, nurturing leads and potentially converting them into loyal users.
4. User-Centric Engagement: Exit-intent popups can be tailored to user behavior, providing a user-centric experience. Whether it's offering help, a discount, or valuable content, it's about addressing the user's needs at the right moment.

Making Your Popup Convert

1. Clarity is Key: When a visitor is about to exit, there's no time for ambiguity. Your message should be crystal clear and concise. State your value proposition succinctly – whether it's a special offer, exclusive content, or a subscription opportunity.
2. Eye-Catching Design: Just like a captivating billboard on the highway, your exit-intent popup should be visually appealing. Use attention-grabbing colors, compelling imagery, and a clean layout. The goal is to make it impossible for the visitor to ignore.
3. Compelling Copywriting: Craft your message with persuasive language. Appeal to emotions, highlight benefits, and create a sense of urgency. Consider using actionable language like "Unlock Your Exclusive Offer Now" or "Join Our Community for Instant Benefits."
4. Personalization Matters: Tailor your popup based on user behavior. If they were browsing specific product categories, offer related content or discounts. Personalization makes your message more relevant and increases the chances of conversion.
5. Incentivize Action: Provide a clear call-to-action (CTA) that tells the visitor exactly what you want them to do. Whether it's entering their email, claiming a discount, or exploring more content, the CTA should be enticing and easy to follow.

How The Implement An Exit Intent Popup On Your Own Website

Using code:

Implementing an exit-intent popup involves combining JavaScript, HTML, and CSS to detect when a user is about to leave the page and trigger the display of a popup. Below is a step-by-step technical explanation of how to implement an exit-intent popup:

1. Detecting Exit Intent

JavaScript Event Listeners:

Use JavaScript to set up event listeners that track the user's mouse movement and detect when they move their cursor towards the browser's top border, indicating an intent to exit.

 <script>// Set up variables to track mouse position
let mouseY = 0;

// Add event listeners to track mouse movement
document.addEventListener('mousemove', (e) => {
  mouseY = e.clientY;
});

// Add event listener for when the user is about to leave
window.addEventListener('mouseout', (e) => {
  // Check if the mouse is leaving towards the top border
  if (e.clientY < 0 && mouseY < 50) {
    // Call a function to display the exit-intent popup
    displayExitIntentPopup();
  }
});
 <script>

2. HTML Structure for the Popup

Create HTML Elements:

Construct the HTML structure for your exit-intent popup. This will typically include a container, a close button, and the content you want to display to the user.

<script>
<div id="exitIntentPopup">
  <div id="popupContent">
    <p>Don't go just yet! Unlock exclusive content by entering your email:</p>
    <input type="email" id="emailInput" placeholder="Your email">
    <button id="submitButton">Unlock Now</button>
 </div>
  <button id="closeButton">×</button>
</div>
<script> 

3. Styling with CSS

Apply Styles:

Use CSS to style your popup, making it visually appealing and aligning with your website's design.

<script>
#exitIntentPopup {
  position: fixed;
  top: 50%;
  left: 50%;
  transform: translate(-50%, -50%);
  background: #fff;
  padding: 20px;
  box-shadow: 0 0 10px rgba(0, 0, 0, 0.2);
  z-index: 999;
  display: none;
}

#popupContent {
  text-align: center;
}

#emailInput {
  width: 80%;
  padding: 10px;
  margin-bottom: 10px;
}

#submitButton {
  background: #4CAF50;
  color: #fff;
  padding: 10px 20px;
  border: none;
  cursor: pointer;
}

#closeButton {
  position: absolute;
  top: 10px;
  right: 10px;
  font-size: 20px;
  background: none;
  border: none;
  cursor: pointer;
}
 

4. Displaying and Closing the Popup

JavaScript Functions:

Write JavaScript functions to handle the display and closure of the exit-intent popup.

<script>
// Function to display the exit-intent popup
function displayExitIntentPopup() {
  document.getElementById('exitIntentPopup').style.display = 'block';
}

// Function to close the exit-intent popup
function closeExitIntentPopup() {
  document.getElementById('exitIntentPopup').style.display = 'none';
}

// Add event listener to close the popup when the close button is clicked
document.getElementById('closeButton').addEventListener('click', closeExitIntentPopup);
<script> 

Using Nocode:

Implementing an exit-intent popup using tools is sometime a more convenient option, especially if you're not comfortable with coding or if you want a quick and user-friendly solution. Many website builders, marketing platforms, and popup tools offer built-in features for creating exit-intent popups. Here are some of them:

OptinMonster:

Features:

• Offers a wide range of popup types beyond exit-intent, such as lightbox popups, floating bars, and slide-ins.
• Advanced targeting and segmentation options.
• A/B testing for optimizing campaigns.
• Integrations with popular email marketing services and CRMs.

Ease of Use:

• User-friendly drag-and-drop builder.
• Comprehensive documentation and support.

‍Customization: Extensive customization options for design and behavior.

Targeting: Precise targeting options, including exit-intent triggers.

Poptin:

Features:

• Exit-intent popups and various other popup types.
• A/B testing capabilities.
• Integrations with email marketing and CRM platforms.
• Analytics and reporting features.

Ease of Use: Intuitive interface for designing popups.

‍Customization: Offers customization options for design elements.

Targeting: Targeting rules for specific audiences and conditions.

Elfsight:

Features:

• Provides exit-intent popups.
• Supports various form types, including subscription forms and contact forms.
• Integrations with popular CMS platforms.

Ease of Use: Typically user-friendly with a straightforward setup.

‍Customization: Allows customization of popup appearance.

Targeting: May offer basic targeting options.

Popupsmart:

Features:

• Exit-intent popups and other popup types.
• Advanced targeting and segmentation.
• A/B testing for optimizing campaigns.
• Integrations with email marketing services.‍

Ease of Use: Generally designed to be user-friendly.

Customization: Provides customization options for design.

Targeting: Offers options for targeting specific user segments.

‍

Conclusion:

Remember that each element plays a crucial role in the user's decision-making process. Your goal is to not only stop them from leaving but to make them excited about staying.

So, seize the opportunity to engage your visitors with irresistible offers, captivating design, and a personalized touch. As you implement these actionable tips, watch your exit-intent popups transform from simple messages into powerful conversion tools, propelling your SaaS marketing efforts to new heights. It's time to turn those potential goodbyes into enthusiastic hellos.