SaaS Website Checklist

Your landing page is the first page your visitors will see. Its main objective is to convert these visitors into users of your SaaS. Don't overload it, make sure it clearly explains the value of your product and regularly optimize its structure to increase the conversion of your CTAs.

Your pricing page should list the different pricing tiers available to customers, as well as the benefits and features of each option. This page can have a huge impact on your conversion. Always keep an eye on your data to identify its weak points and optimize it.

In a highly competitive market, the empathy you create with your potential customers can play an important role in their decision-making process. Your about page can allow you to provoke this empathy by explaining your mission, your values, and by presenting your team and your operating modes.

Real talents are rare on the market and your package may not be enough to attract them. Your Careers Page should be the showcase of your employer brand.Highlight your vision, your values, your employee perks and try to create a link with your future candidates by showing photos, videos and testimonials of your team.

Having a blog is a must for any good SaaS marketing strategy. In addition to being the best way to be referenced on search engines, your blog will allow you to position yourself as a thought leader on your market and carry the voice of your brand.

The Customers Page should be a key element of your social proof strategy. It allows you to showcase your most notorious customers and demonstrate the impact of your SaaS with testimonials and metrics.

Customer Stories are a great way to gain the trust of your prospects by demonstrating the benefits your SaaS has brought to similar businesses. To make your prospects really identify with your customers, enhance the testimonials with data, photos and videos.

In most cases, showing how your SaaS works is easier than explaining it. Product demo videos are a really good way to get attention, explain value, and convince leads to sign up.

Your Demo Request Page is one of the most important pages on your site because most other pages will redirect to it. This page should be very simple and short, but summarize all the elements of reassurance and social proof that you have.

In addition to giving your leads reasons to choose your product over another, comparison pages are extremely effective for your SEO because it allows you to appear in the results when users are looking for your competitors.

The purpose of your press page is to facilitate the work of journalists who would like to do an article on your SaaS. This page should contain your press kit (brand assets and guidelines), display examples of articles about your company and a contact link for journalists.

Webinars are the ideal format to nurture your prospects and improve the onboarding and activation of your users. Your webinars page should allow visitors to sign up for upcoming webinars and view past ones. Consider including a section dedicated to recurring webinars such as guided tours and onboardings.

If your product works with templates, include a template library in your site. This will give your prospects a taste of what your SaaS can offer and these pages will be easier to reference on long-tail keywords.

SaaS can sometimes be difficult to handle and support may be required to exploit the full potential of the product. An academy will allow you to gather all your learning videos in an organized and gaming learning path.

eBooks are very effective lead-magnet but having an optimized ebook page can increase your conversion rate even more. Think of it as a sales page to highlight the value it will bring to your users.

Affiliate marketing is one of the trendiest acquisition channel these days. With over $4 billion invested in the industry, it’s growing at an exponential rate. It is also a great way to gain new customers and a lucrative opportunity for your existing users to earn commission on their sales. For all these reasons, you should not neglect your page affiliation.