1. The page begins with a bold and attention-grabbing header that reads "Why Choose MailerLite?" in a large font size.

2. There is a sub-header that reads "MailerLite vs. the competition". This gives readers an idea of what to expect from the page.

3. The first section of the page is a comparison chart that lists MailerLite's features versus the features of five of its main competitors. The chart is well-organized and easy to read, with each feature listed in a separate row, and the different competitors listed in separate columns. Some of the features listed in the chart include pricing, email automation, landing pages, and customer support.

4. Below the comparison chart, there are brief descriptions of some of MailerLite's standout features. These features are presented in a series of separate boxes, each with its own header, icon, and description.

5. There is a section that explains some of the benefits of using MailerLite over its competitors. These benefits are presented in bullet points, and include things like easy-to-use drag-and-drop email builder, responsive email design, and customer support.

6. The page ends with a call-to-action section that encourages readers to sign up for MailerLite's services. This section includes a large green button that says "Start Free Trial", as well as a message that reads "Join 1,301,693 people who use MailerLite".